![]() ![]() It may become overwhelming if you start using UTMs for all of your marketing tools and strategies. If you wish to change the default values for UTM tags in your Campaign, you need to scroll down to the very end of the Settings page and click on the add UTM tags for Google Analytics tracking option.Īs a result, you can show pop-ups with special offers depending on the acquisition source. □ It is impossible to remove the default values set by Omnisend, but you can set your values. this tag is added to the automation workflow messages only and has different values for each message in the sequence. The default values can be automation: automation_name (automation ID) for automation workflows and campaign: campaign_name (campaign ID) for Campaigns. that tells which of your campaigns or automations has brought the traffic. The default values available in Omnisend include - email, sms, PushNotification defining the marketing channel your contacts came from. It can be set to Facebook, Instagram, and in our case, to omnisend. letting you track the source of your traffic. Here, along with your Campaign and contact IDs, you can see the following UTM tags: Let's check how does the standard UTM tag look for any link you have added to the Email Campaign in Omnisend: These tags are used by Google Analytics and other analytical tools to track where your searchers are coming from and what Campaign has brought them to your website. ![]() A UTM tag is a snippet attached at the end of the URL identifying the source, medium, and campaign name. ![]()
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